Business, Marketing

The Benefits of a Multichannel Marketing Approach

Many companies are fast embracing multichannel marketing tactics from third-party companies for a number of reasons. There are countless benefits to marketing through several avenues, mainly because a much wider audience is reached if done correctly.

What is multichannel marketing?

Multichannel marketing combines several platforms, including; online marketing, print marketing, graphic marketing (branding) and social media marketing among others. Companies choose this approach so that they can reach a wider audience and therefore, produce better results. Here, we will explore some of the major benefits.

Having a company handle the platforms allows for quick analysis

As mentioned, multichannel marketing covers several different marketing avenues. As all these avenues are brought under one ‘umbrella’ the company handling the marketing campaigns will find them much easier to manage.

The biggest benefit of this is that with an arrangement like this, you can be sure that your marketing company analyses the trends so that they can edit campaigns to suit the company.

Reduced input equals lower cost

Another advantage of multichannel marketing through an external company is that there is a reduction of the amount of effort and resources required. Since one company runs everything, you only need to stay in touch with one company/person.

You will quickly notice that this is a huge time saver. Furthermore, as all of your marketing campaigns are run under one-roof costs are generally lower.

Multi channel marketing allows the professionals to embrace trends

Consumer trends, especially in marketing, are always changing. People often change the way they market their companies as new methods arise and existing methods become more viable as time passes. Keeping up with what is best for your company is a full-time job in itself, which is why it is imperative a professional is handling your multichannel marketing campaign.

At GLW Media Limited, we offer a multichannel marketing approach tailored to suit your needs. With online marketing, print marketing, branding and social media marketing all covered you can be sure you are in safe hands.


The Importance of Standards

When it comes to running a business, any way you can provide proof to potential customers of your willingness to undergo rigorous testing and auditing will be an extra selling point when it comes to the choosing a supplier. Customers choosing a business to provide them with what they need, whether it’s a satellite broadband or a web site, will want to trust the business they are buying from, and this is why there are so many accreditations available for those who wish to go the extra mile, can demonstrate their knowledge and experience of their chosen niche market and can open their business up to inspection to ensure they are doing things correctly.

As a selling point, it’s a great thing, but what many business owners have realised, is that it is also helpful when it comes to training. Whilst going through the process of auditing, any mistakes or omissions in their offerings can be thoroughly explored and rectified to ensure that the business runs better. It’s one thing to look at your business with a critical eye, but for the best view of your business, you need someone who isn’t involved in it to come in with a fresh pair of eyes to take a fresh look at what you’re doing and where you may or may not be going wrong. Here at GLW Media whilst developing online back-office systems for our customers, we are often those eyes. In the development process, we often ask questions and assist in streamlining processes with the development of standards.

We are currently working with our friends at Talia who recently achieved ISO9001. One of the projects we are working on is developing an online estimating system. By designing the system, we often help with the establishment of standards and operational procedures. If you are looking for a creative web development company who understand the importance of standards then talk to GLW Media and see if we can help.