Marketing, Print

Is Printed Marketing Dead?

 

Is printed marketing dead? It is a question that many companies want to know the answer to because they want to be able to invest their marketing budget in the place it is most likely to earn them the highest return.

Now that Internet marketing has picked up and more people than ever have migrated to online platforms because of the convenience and cost-effectiveness, print marketing still maintains its stance as a timeless and necessary component for setting up advertisement campaigns.

Here, we will explore some of the advantages of how design for print advertising can work.

Tangibility

One of the main reasons why printed marketing is still effective today is because it is tangible. Today’s marketers trust online marketing because they know it is cost-effective and convenient. However, the control over the advertisement is limited in that we can receive reports detailing effectiveness, but how it was so effective is out of reach.

Furthermore, search engines like Google come up with new algorithms that affect online content all the time. The system can automatically penalise the slightest advertising mistake, which is an issue that requires constant attention.

Credibility

Even though most people think printing brochures or literature material is an outdated practice the fact remains that printing is actually more credible than ever. The ‘fear’ of banners or pop-up ads is something Internet users loath. Therefore, even if they are looking for genuine information online, they might ignore advertisements. This is not the case with printed marketing.

Targeted marketing

Printed marketing still allows you (as the marketer) to reach niche audiences that would be difficult to target online. Speciality magazines do not have as much of a reach as they used to once upon a time. However, as this is the case, prices are lower so advertising today is more cost-effective than it was before Internet marketing became so popular.

Even though Internet marketing is booming, the value of printed marketing remains strong. The simple fact is that if it offered no value, then the industry would have disappeared by now, but this is not the case.

If you are looking to promote your business or service, talk to GLW Media about how we may be able to help.

 

Standard
Business, Marketing

The Benefits of a Multichannel Marketing Approach

Many companies are fast embracing multichannel marketing tactics from third-party companies for a number of reasons. There are countless benefits to marketing through several avenues, mainly because a much wider audience is reached if done correctly.

What is multichannel marketing?

Multichannel marketing combines several platforms, including; online marketing, print marketing, graphic marketing (branding) and social media marketing among others. Companies choose this approach so that they can reach a wider audience and therefore, produce better results. Here, we will explore some of the major benefits.

Having a company handle the platforms allows for quick analysis

As mentioned, multichannel marketing covers several different marketing avenues. As all these avenues are brought under one ‘umbrella’ the company handling the marketing campaigns will find them much easier to manage.

The biggest benefit of this is that with an arrangement like this, you can be sure that your marketing company analyses the trends so that they can edit campaigns to suit the company.

Reduced input equals lower cost

Another advantage of multichannel marketing through an external company is that there is a reduction of the amount of effort and resources required. Since one company runs everything, you only need to stay in touch with one company/person.

You will quickly notice that this is a huge time saver. Furthermore, as all of your marketing campaigns are run under one-roof costs are generally lower.

Multi channel marketing allows the professionals to embrace trends

Consumer trends, especially in marketing, are always changing. People often change the way they market their companies as new methods arise and existing methods become more viable as time passes. Keeping up with what is best for your company is a full-time job in itself, which is why it is imperative a professional is handling your multichannel marketing campaign.

At GLW Media Limited, we offer a multichannel marketing approach tailored to suit your needs. With online marketing, print marketing, branding and social media marketing all covered you can be sure you are in safe hands.

Standard