Web design

Why is Responsive Web Design Important?

The Internet is constantly developing, and this means there are always new ways for business to promote themselves online. Keeping up with the latest developments is crucial. Why? Well not being left behind by your direct competition is important, but it is also imperative that your client base sees you as modern and forward thinking.

Responsive web design is one such development that has become increasingly popular in the last couple of years, but what is it and why is it important?

What is responsive website design?

Responsive website design aims to provide your site viewer with an optimal viewing experience regardless of the device used.

Now, more than ever, people are using different devices to view websites; from desktops and laptops, televisions, iPads, notebooks, tablets, Smartphones, e-readers and a number of gaming consoles. The issue with these devices is that they all have varying resolutions and screen size, which means your initial website will more than likely struggle to adapt.

Is this an issue?

Responsive web design aims to make viewing a website effortless, with minimum panning, re-sizing, scrolling and page changing, regardless of the device you are using. If you are trying to explore non ‘smart websites’ on a Smartphone, for instance, then the experience can be slow and quite painful depending on what you need to do on the site.

Responsive website design aids you, the user, by automatically adapting the site to the device by using fluid proportion-based grids, media queries and flexible images.

The benefits of responsive website design

  • Cost – if you have a mobile optimised site developed, it is less expensive than getting separate versions of the same site created to fit each device.

  • Improvements to analytics findings

  • Improvements to SEO

  • The site is ascetically pleasing, and therefore, the bounce rate is lower

  • User experience is increased. This makes potential site viewers more likely to become clients.

As you can see from the above, hand crafted website design in the form of mobile optimised website design has many benefits. If you want to talk to a professional company with plenty of experience, make sure you consider GLW Media Limited, for your responsive web design needs.